Tillamook Summer of Slices
Brand Activation
Overview:
Brand Activation
Brand Activation
Role:
Designer
Designer
Client: Tillamook
Agency: Happylucky
Year: 2023
Agency: Happylucky
Year: 2023
A brand activation for TIllamook in New York City.
By super sized I mean we created a giant boombox that served up sliders, and an oversized burger-stacking game. Celebrating Tillamook big thick cheese slices and sharing them with East Cost audiences in Hudson Yards, NYC. Guests were able to get a free burger, play games, listen to a DJ, and meet celebrity chefs Chef Gaby Dalkin
Over 1000 guests came to the try the cheese slices and experience the event.
![](https://freight.cargo.site/t/original/i/e53f1f66d3474683d3d6033537265273bccb631f924b11e3fe2754a3c5b651bb/Tillamook-Slices-4.jpg)
![](https://freight.cargo.site/t/original/i/2353dafeae96dbd6893e5582716c92885e9f5f34cd1d4eeb05b2953c30c69879/Tillamook-Slices.jpg)
![](https://freight.cargo.site/t/original/i/685b73ea269cbd4311acb154ecbf7559b3fe66f102f83ddd6e1bfc9fa081cae9/Tillamook_Slices_of_Summer_HY_Event_Graphic.jpg)
![](https://freight.cargo.site/t/original/i/462d8e8285ed6e55ac17b8d1cc81673a4954bfb93f3493bbbfe75651b6a8c6af/Tillamook-Event-Rendering.png)
![](https://freight.cargo.site/t/original/i/77653f91717fa57f9edab966d8d59ad509b64ba127b9ba80e9edd4592772eda9/HL_Social_Tillamook-NYC-Slices_-IG-STORY.jpg)
![](https://freight.cargo.site/t/original/i/1a7a5f2ea1a7418d450afea829ca89ca19627b3c06cd9152bed16682b872800e/HL_Social_Tillamook-NYC-Slices_-IG-STORY2.jpg)
![](https://freight.cargo.site/t/original/i/974d01722c8899e238999983261ceb37b8677cb2ac837011262930c1d3a509bf/Screen-Shot-2023-11-08-at-1.27.01-PM.png)
![](https://freight.cargo.site/t/original/i/aee8c35807c4389332e6991d85ad112bb50ba3643d4abc43c8d8233fde7b5ce9/Screen-Shot-2023-11-08-at-1.26.48-PM.png)