WORK
PLAY
Photoshoot
Brand Activation
Designer
Agency: Happylucky
Year: 2023
Created assets that invited fans to step into the world of The Simpsons, with sets inspired by Springfield’s Duff Beer-drinkingest and Lard Lad Donuts-indulgingest father figure, the iconic Simpsons living room, and Springfield’s endless blue skies and fluffy white clouds.
A toolkit and brand activation for adidas in New York City. The retail activation had a free donut giveaway as well as pins of the shoes.
Team:
Design: Madison Bracken
AD: Ricky Young
ACD: Carinne Urrutia
Production: Alicia Plate
Producer: Jenny Volodarksy