WORK
PLAY
Brand Activation
Designer
Agency: Happylucky
Year: 2023
Supersized brand activation for Tillamook in New York City. By super sized I mean we created a giant boombox that served up sliders, and an oversized burger-stacking game. Celebrating Tillamook’s big thick cheese slices and sharing them with East Cost audiences in Hudson Yards, NYC. Guests were able to get a free burger, play games, listen to a DJ, and meet celebrity chefs Chef Gaby Dalkin. Over 1000 guests came to the try the cheese slices and experience the event.